415- Property Management Insights ft. Ashleigh Goodchild

Host Trent Fleskens interviews REIWA councillor and SOCO/PM Collective founder Ashley Goodchild about her path from an 18-year-old receptionist in 1998 to building a 1,200-management business, driven by entrepreneurship and low fear of failure. Goodchild explains how modern PM differs from earlier days, why the industry must stay relevant through incremental change, and her focus on preparing PMs for future shifts such as sustainability and technology. She attributes growth and staff retention to customised management within clear “four walls,” avoiding blanket rules, and running start-to-end portfolios with a strong emphasis on leasing quality. They discuss tech choices (PropertyMe, Tarpi, InspectionXpress), fee and client-fit decisions based on trust and dollar returns, rent-roll buying lessons, and a future model leaning toward brand-centric, call-centre-like servicing. She outlines PM Collective as a support network for PM business owners and shares strategies to reduce churn and influence investor retention via benchmarking surveys and annual audits.